Binary Oppositions
Claude Levi-Strauss
. Social Anthropologist
. Studied myths of tribal cultures
. Examined how stories unconsciously reflect that values, beliefs and myths of a culture
. These are usually expressed in the form of Binary Oppositions.
. His research has been adapted by media theorists to reveal underlying themes and symbolic oppositions in media texts.
Binary Oppositions
. A conflict between two qualities or terms.
. For example 1970's Western films:
Homesteaders - Native Americans
Christian - Pagan
Domestic - savage
weak - strong
Garden - wilderness
Inside society - outside society
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