Friday 19 July 2013

Thursday 20 June 2013

Representation

Representation - Katy Perry - Last Friday Night


I have had to use a link to my presentation, because I accidentally made it on a software which does not embed! Sorry!

The History of The Music Video


A basic history of the Music Video. More focus on the innovations and productions than the videos themselves.

Tuesday 18 June 2013

Thursday 13 June 2013

Goodwins Theories: With Examples

1. Music Videos demonstrate certain genre characteristics.
This means that the individual music video will display characteristics relevant to its genre. e.g. In a rock music video you will often see close ups of the instruments.

2. There is a relationship between lyrics and visuals.
Lyrics are often related to the video itself.

3. There is often a relationship between music and visuals.
The music playing will be related to the video, be it through instruments or the beat.

4. The demands of the record label will include the need for lots of close-ups of the artist.
The record label will always have close ups of the lead singer.

5. The artist may develop motifs or iconography that recur across their work.
Themes and items that will continue to appear throughout all their music videos. Colours, settings, morals, etc.

6. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body.
Focus will be applied on objects or on scantily clad women.

7. There are often intertextual references - mostly to film, television and popular culture.
It will contain ideas and imagery of things that are apparent in our current trends and interests.


Warriors Dance by The Prodigy
http://www.youtube.com/watch?v=hxZJTRhcFg4
A good example of Goodwins second feature. In the video packets of cigarettes are shown being destructive and eventually causing a fire. A reference to our cultures current view on smoking as being harmful and dangerous.

Let You Go by Chase and Status
http://www.youtube.com/watch?v=aBFEBeOTGXc
A good example of Goodwins third feature. Throughout the song, the current image will often change in relation to the beat of the music.

Media Music Video Homework: Evaluation of pre 1996 music video

Music Video Before 1996 Evaluation.

http://www.youtube.com/watch?v=CD-E-LDc384
Enter Sandman by Metallica

Mise en Scene:
Lots of shots containing images of skull rings and the neck of a guitar being played. Guitar neck is a convention of rock/heavy metal music videos and the imagery of a skull is common in heavy metal which this song is. There are also many mid shots containing the lead singer with a lack of a shirt. Having the lead singer in many shots is one of Goodwins conventions and the shirtless factor may be in reference to the fact that in the genre of heavy metal, to look 'hard' or the part you either have to wear dark clothing such as a leather jacket or no upper clothes at all.

Editing:
There is no continuous video throughout the song. The music video is structured with hundreds of pictures some of which are symbolic of motion. The editing between these images is fast paced and in time with the beat of the music the majority of the time. This shows that an importance between the music and the images is being emphasised by the band.

Sound:
Well, it's a music video. So the song IS the sound.

Camera Angles:
Many close ups of the lead singers hands playing the guitar and more specifically on his skull. This emphasis is conventional to the stereotype of having as much shots of the instruments as possible in a rock/metal music video. The emphasis on the skull ring is in relation to stereotypes and values in heavy metal so a close up of this ring adds further standards to the video itself. In terms of long shots, the only times they are used is when a character that is not in the band is in them. The long shots are all in relation to what is occuring in the video and serve as a way to show the viewer just what is happening and to give them the context of the situation. For example, later on in the video we get a long shot of a man running in obvious fear from something on a road. If this were a close up, we would only recieve his emotions at that point, whereas because it is a long shot we see that he is running along a road in what is either sweatpants or pyjamas. This would give viewers the idea that this man is running in fear from the mentioned 'sandman' and that he is being chased by him as he has not had chance to change into suitable clothing or acquire a vehicle.

Goodwins theories, and two suited examples

Examples Of Goodwin's Theories (One)

http://www.youtube.com/watch?v=pgltSp_mU7M

This video is 'On Top Of The World' by Imagine Dragons. This video uses the genre characteristics section, as it shows the band both in the studio, and live on stage. The video shows realistically how the 'Indie' genre acts in real life, and it also portrays their characteristics.

After attempting several times, I have realised that embedding the official video is not going to happen! So, annoyingly, I have just had to edit in a link to this video, because it enjoys being awkward!