The History of The Music Video

A basic history of the Music Video. More focus on the innovations and productions than the videos themselves.

Music Video Representations

Smack my bitch up from Homo_Goblin

My presentation on an analysis on a music video which could be deemed offensive.

Goodwins Theories: With Examples

1. Music Videos demonstrate certain genre characteristics.
This means that the individual music video will display characteristics relevant to its genre. e.g. In a rock music video you will often see close ups of the instruments.

2. There is a relationship between lyrics and visuals.
Lyrics are often related to the video itself.

3. There is often a relationship between music and visuals.
The music playing will be related to the video, be it through instruments or the beat.

4. The demands of the record label will include the need for lots of close-ups of the artist.
The record label will always have close ups of the lead singer.

5. The artist may develop motifs or iconography that recur across their work.
Themes and items that will continue to appear throughout all their music videos. Colours, settings, morals, etc.

6. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body.
Focus will be applied on objects or on scantily clad women.

7. There are often intertextual references - mostly to film, television and popular culture.
It will contain ideas and imagery of things that are apparent in our current trends and interests.


Warriors Dance by The Prodigy
http://www.youtube.com/watch?v=hxZJTRhcFg4
A good example of Goodwins second feature. In the video packets of cigarettes are shown being destructive and eventually causing a fire. A reference to our cultures current view on smoking as being harmful and dangerous.

Let You Go by Chase and Status
http://www.youtube.com/watch?v=aBFEBeOTGXc
A good example of Goodwins third feature. Throughout the song, the current image will often change in relation to the beat of the music.

Media Music Video Homework: Evaluation of pre 1996 music video

Music Video Before 1996 Evaluation.

http://www.youtube.com/watch?v=CD-E-LDc384
Enter Sandman by Metallica

Mise en Scene:
Lots of shots containing images of skull rings and the neck of a guitar being played. Guitar neck is a convention of rock/heavy metal music videos and the imagery of a skull is common in heavy metal which this song is. There are also many mid shots containing the lead singer with a lack of a shirt. Having the lead singer in many shots is one of Goodwins conventions and the shirtless factor may be in reference to the fact that in the genre of heavy metal, to look 'hard' or the part you either have to wear dark clothing such as a leather jacket or no upper clothes at all.

Editing:
There is no continuous video throughout the song. The music video is structured with hundreds of pictures some of which are symbolic of motion. The editing between these images is fast paced and in time with the beat of the music the majority of the time. This shows that an importance between the music and the images is being emphasised by the band.

Sound:
Well, it's a music video. So the song IS the sound.

Camera Angles:
Many close ups of the lead singers hands playing the guitar and more specifically on his skull. This emphasis is conventional to the stereotype of having as much shots of the instruments as possible in a rock/metal music video. The emphasis on the skull ring is in relation to stereotypes and values in heavy metal so a close up of this ring adds further standards to the video itself. In terms of long shots, the only times they are used is when a character that is not in the band is in them. The long shots are all in relation to what is occuring in the video and serve as a way to show the viewer just what is happening and to give them the context of the situation. For example, later on in the video we get a long shot of a man running in obvious fear from something on a road. If this were a close up, we would only recieve his emotions at that point, whereas because it is a long shot we see that he is running along a road in what is either sweatpants or pyjamas. This would give viewers the idea that this man is running in fear from the mentioned 'sandman' and that he is being chased by him as he has not had chance to change into suitable clothing or acquire a vehicle.

Thriller Evaluation - Question One

Question 5 - How did you attract/address your audience

Question 5 from clockwork101

Evaluation: Question II

This is the second question of the evaluation which i used Prezi for

http://prezi.com/bhliysirphuo/clockwork-question-ii/?kw=view-bhliysirphuo&rc=ref-28926247

Evaluation: Question III

To answer question three in the evaluation i used a program called Go Animate. While it is a little childish it has worked and the question has been answered.

http://goanimate.com/videos/0IPLvkeiffcQ?utm_source=linkshare

This is a link to the video. Embedding requires a paid membership and 'Ain't nobody got time fo' dat'.

Question 4

Question 4 : Who would be the audience for your media product?

Analysing Past Evaluations Part: II

Analysing Past Evaluations Part: II 

The group have come with me to help me make a general conclusion about all of the past evaluations we have researched. We made a small video discussing some of the pro's and con's from all of them, and how we are going to include, or avoid, these things. 

The main topics we speak about are from 'analysing past evaluations part: I' but after some more extensive research, we do begin to speak about others we have viewed. 

Update 17-1-13

Update 17-1-13

Other Evaluations Part: I

Others Evaluations ...

My task today has been to find and analyse other past groups evaluations. I have gathered some from google and evaluations from previous students from Thurston. Here is what I found ...

Thriller Media Evaluation from Saima

This evaluation is done as a presentation, which is an idea that we like. My main problem with this evaluation is the fact that every question has been done using this rather basic technology. I think the lack of technology used in this evaluation, makes it a little boring to read, as it is mostly all block text.
Despite the fact that I do not like the idea of it all being in block text, there is not much text there at all, although even though there is a little amount of text, all of the questions are answered well, and quite thoroughly.
Another thing I don't like about this evaluation, is that there is a completely different background on every slide. This, to me, makes the evaluation a little childish. If the presentation followed a reasonable pattern, or even just stuck with the same background each time, the whole thing would look more professional, and wouldn't hurt the eye so much!
Despite the negatives I have seen from this evaluation, a couple of the slides include pictures with a brief analysis beside it. Slide 23 shows comparisons between real films, and their own. This slide also includes a brief, yet important analysis which makes this slide very good.
The picture slides after this all look like what I can only describe as a 'mish-mash'! There is one very small piece of text explaining what these pictures are about, but in my opinion, it all looks very unprofessional and messy. Some pictures over-lap and there is just no structure to it, which ruins a good idea.
Overall, I do not like this evaluation. It just looks a bit tacky, and rushed. The mass amount of block text really ruins the whole idea of using various technologies to make this, it just seems like they have taken the easy root. Also, although it is supposed to be a formal piece, this evaluation does not create any excitement, and definitely does not make me want to read on.
To avoid people thinking the same about our evaluation, we need to avoid the use of just one technology, and also avoid the use of mass text. I did like the ideas of the pictures, however, which I may choose to adapt and use myself, in a more structured manner!

This thriller evaluation is sone on prezi - a technology we have already decided to use in our own evaluation.
My main problem is the fact that the whole evaluation is done using only prezi. Despite the fact that I like the idea of this program, the presentation is 18 slides long, and flicking through it all is rather daunting. Unlike the first analysis I done, this evaluation uses very little text. This, to me, shows little understanding of how to answer the question, as little facts and points are shown, and what is written, does not sound very good.
Also, the way the paragraphs are split into different slides irritates me. The way the slides are continuously moving along every other sentence irritates me ever so much! The lack of depth within the answers shows to me this person seriously lacks any knowledge of media language.
Also, something I noticed was this person does not answer all of the questions. I searched the internet for a long time to try and find the other answers, but could not at all, so I have come to the conclusion that this person did not finish the evaluation?!
I did, however, like the way each question is in a different location and it moves along to it. This is quite a cool technology, and we shall use it within our own prezi.
Within our prezi, we will try to avoid too much movement, especially on every single sentence! Also, the use of the clip art, 'money' is so tacky and unprofessional and just so rubbish!
Overall, I feel that this evaluation does not fit any of the criteria's that are specified within the mark scheme. I think that the 'tackyness' ruins it completely, and also the lack of information put within it ruins it. With more information included, and the use of a 'P-E-E' structure, this evaluation had potential to be good, but the point was not backed up with an evidence or an evaluation. We have picked this up, and will definitely not miss this out ourselves.

Update 16-1-13

Update 16-1-13

Update 11-1-13

Update 11-1-13

Update 10/1/13

Update 10/1/13

Happy new years! This is our first update of the new years!

Update 20-12-12

Update 20-12-12

Draft Edit - Opening sequence for 'Clockwork'

Clockwork - First Draft

Please feel free to leave feed back. This is our first edit of the footage we have collected. Due to problems with filming at the early stages of our project we were unable to post a decent first draft. Many problems have already been pointed out and work has gone into correcting them problems. Please leave relevant and constructive criticism - this would be extremely helpful in aiding us to improve our final piece.

**Fair use Notice**

 -Music has been credited within the video description.

Credited music as follows;

Hans Zimmer - Dark Knight Rises Soundtrack - Available on the Itunes store

Tracks used:

On Thin Ice - Hans Zimmer - Dark Knight Rises Soundtrack

Born in Darkness - Hans Zimmer - Dark Knight Rises Soundtrack

Despair - Hans Zimmer - Dark Knight Rises Soundtrack

Soundtrack purchased via the Itunes Store

Music used for educational purposes

**Fair use Notice**

Music used for educational purposes - All music has been credited above.

Video edited on Macintosh - Imovie.

Editor - Ryan J G Curry

Directors - Ryan J G Curry and George Matthews

Actors - Ben Cusworth and Danny Hammond

Cinematographer - Ryan J G Curry

Writers - Ryan J G Curry, George Matthews, Ben Cusworth and Danny Hammond

(Original Screenplay) no adaptations used. 

Produced by: Clockwork Productions  

Update 13-12-12

Update 13-12-12

Here is a video update of how things are going. 

Filming: The Final Sprint

We are pleased to announce that our filming is just two scenes from completion. Following our filming last Friday we now only have to film the scenes involving the pocket watch that is central to our plot. The filming i am pleased to report went brilliantly save for a few mishaps involving a stray piece of bird feces and someone calling the police on us. We weren't in any trouble and the rest of our filming went perfectly. Main editing may be done by the end of this week with small parts of editing and the soundtrack hopefully by the end of next week. While we may have taken the longest with our filming, we are satisfied with what we have accomplished and have hopes for our final product.

Editing: First Attempt

I am pleased to report that i have done my first lump of editing using final cut. I helped edit the timings of a scene where Danny's character is running and the majority of a Pipe scene. I managed to crop this scene and add some video affects with minimal problems excluding not being able to find certain scenes in the video database. I am beginning to understand how to use and implement video filters and effects and am gaining more confidence with final cut.