1. Music Videos demonstrate certain genre characteristics.
This means that the individual music video will display characteristics relevant to its genre. e.g. In a rock music video you will often see close ups of the instruments.
2. There is a relationship between lyrics and visuals.
Lyrics are often related to the video itself.
3. There is often a relationship between music and visuals.
The music playing will be related to the video, be it through instruments or the beat.
4. The demands of the record label will include the need for lots of close-ups of the artist.
The record label will always have close ups of the lead singer.
5. The artist may develop motifs or iconography that recur across their work.
Themes and items that will continue to appear throughout all their music videos. Colours, settings, morals, etc.
6. There is frequent reference to the notion of 'looking' and particularly voyeuristic treatment of the female body.
Focus will be applied on objects or on scantily clad women.
7. There are often intertextual references - mostly to film, television and popular culture.
It will contain ideas and imagery of things that are apparent in our current trends and interests.
Warriors Dance by The Prodigy
http://www.youtube.com/watch?v=hxZJTRhcFg4
A good example of Goodwins second feature. In the video packets of cigarettes are shown being destructive and eventually causing a fire. A reference to our cultures current view on smoking as being harmful and dangerous.
Let You Go by Chase and Status
http://www.youtube.com/watch?v=aBFEBeOTGXc
A good example of Goodwins third feature. Throughout the song, the current image will often change in relation to the beat of the music.
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